We built SGP Waterproofing around one idea: a Waterloo, WI property owner shouldn't have to wait three days for someone to look at a wet wall.

SGP Waterproofing is a licensed and insured Waterproofing contractor serving homeowners, property managers, and commercial building owners across Waterloo, WI. We didn't start as a marketing company that added waterproofing to a service list — our crews came up running sump pumps, pouring interior drain tile, and injecting epoxy into foundation cracks long before the trucks had our name on the door.
We keep our crews local rather than routing calls through a national call center, which means the technician who answers your questions on the phone is often the same person standing in your basement two hours later. That continuity cuts down on the miscommunication that drags out so many waterproofing jobs.
Older Waterloo, WI neighborhoods often have block foundations poured decades before modern drainage codes existed, while newer subdivisions tend to run poured concrete with a perimeter drain that was installed correctly but has since clogged with silt. Knowing which era of construction you're dealing with changes the repair plan before a single tool comes out of the truck.
We also see a lot of properties where a previous waterproofing attempt only addressed the symptom — a topical sealant painted over a cracked wall, for example — without solving the pressure or grading issue causing the crack in the first place. Part of every Waterloo, WI inspection is checking for that kind of prior patch job before we recommend anything new.

Most Waterloo, WI water intrusion problems don't start as a flood — they start small, and they get worse on a schedule. Here's what our technicians look for on a first inspection.
That damp, earthy smell in a finished or unfinished basement is usually mold or mildew feeding on moisture that's already gotten past your walls.
Efflorescence forms when water carries dissolved minerals through porous concrete and leaves them on the surface as it dries — a clear sign moisture is actively passing through.
A crack that's a sixteenth of an inch wide today can become a sixteenth of an inch wider by next spring if the pressure behind the wall isn't relieved.
Drywall that feels soft, bubbles, or shows a tide line near the floor is already absorbing groundwater — by the time you see it, the insulation behind it is usually soaked too.
A window well that fills with water during heavy rain is putting direct pressure on the glass and frame, and it's one of the most common entry points we find in older Waterloo, WI homes.
Water that pools against your foundation after every rain is telling you the drainage system, whatever's left of it, has stopped doing its job.
We scope every Waterloo, WI job in person before quoting it, because two houses with the same symptom rarely need the same fix. These are the five services that make up most of our workload.
When a sump pump fails during a storm or a foundation wall gives way, we dispatch a crew with portable pumps and extraction equipment within hours, not days.
For finished basements we route the drain tile beneath the existing slab edge, which limits how much flooring has to come up during installation.
Commercial jobs typically pair exterior membrane work with an interior collection system, since most existing commercial structures can't be fully excavated without major disruption.
If a wall is bowing rather than just cracked, we'll flag that during the inspection since injection alone won't address a structural deflection issue.
Encapsulation starts with removing standing water and debris, then sealing the space with a 12-20 mil liner and a dehumidifier sized to the cubic footage.
Exterior French drains paired with corrected grading are usually the first thing we recommend for a property that's flooding from the outside in, not the inside out.
You describe what you're seeing and we ask a few questions to gauge urgency before anyone gets in a truck.
We walk the interior and exterior with a moisture meter and flashlight, tracing water back to its actual entry point instead of guessing.
We put the scope, materials, and price in writing so you can compare it against anyone else's estimate line for line.
Once installation wraps, we test the sump pump under load and walk you through the warranty paperwork before we leave the site.
We quote the whole job as one flat number, so the price on the invoice matches the price we quoted on day one.
Because our crews are based in and around Waterloo, WI, we're not routing your call through a national scheduling system that books you two weeks out.
Our crews run truck-mounted extraction units, moisture meters, and thermal imaging cameras — not a shop-vac and a guess.
We stand behind the installation with a written warranty, and we'd rather send a crew back for a free fix than lose a customer over it.

Every interior drainage system, sump installation, and crack repair we complete in Waterloo, WI comes with a written, transferable warranty — useful if you sell the property before the coverage period ends.


We dispatch crews throughout Waterloo and the surrounding Waterloo, WI service area, including the zip codes listed below. If you're just outside the boundary, call anyway — we often still make the trip.

Zip codes we serve in Waterloo, WI: 53594

"Our basement flooded during a storm at 2am and someone actually picked up the phone. The crew had pumps running before sunrise and came back two days later to install the drain tile system."
— Waterloo Homeowner
"The crack in our basement wall had been leaking for a year before we finally called. Injection took less than an afternoon and it's been dry since."
— Waterloo Seller
"The crawl space under our addition never dried out properly. Full encapsulation with a dehumidifier fixed it in one visit."
— Waterloo Homeowner
"Our old sump pump died during the biggest storm of the year and we got water in the finished basement. They replaced it with a battery backup system so we're covered even during a power outage."
— Waterloo Customer
"Our parking garage had a persistent leak coming through the deck above the lower level. They installed a membrane system and coordinated the work around tenant parking so nobody was displaced."
— Waterloo Property Manager
"We'd been dealing with musty smell in the basement for years and finally found out it was efflorescence building up behind the paint. Interior drain tile solved it for good."
— Waterloo Homeowner
Response time depends on call volume and severity, but emergency water intrusion always jumps the queue ahead of routine estimates.
We quote the full scope in writing after the inspection, so there's no hourly billing or surprise change orders once installation starts.
Our emergency response covers water extraction, temporary pump-outs, and emergency crack sealing to stop active intrusion until permanent repairs are scheduled.
Pricing varies with scope, but every Waterloo, WI customer gets an itemized written estimate before any work is authorized, so there's never a guessing game.
We repair cracks of nearly any size — hairline cracks are often the easiest and least expensive to seal with polyurethane or epoxy injection before they widen.
Depending on what the inspection finds, we'll recommend interior drainage, exterior grading and membrane work, or a combination of both.
We give you a realistic timeline in the written quote so you can plan around the crew being on-site.
Documentation from our inspection often helps speed up the claims process, but final approval is always the insurer's call.
A French drain without a sump pump just relocates water to one spot; the pump is what actually discharges it away from the home.
Warranty length and coverage vary by service type, and we'll spell out the specifics in writing before the job starts.
We assess the water depth and source first, since active groundwater intrusion changes how we sequence the encapsulation work.
We work with property managers, HOAs, and commercial building owners across Waterloo, WI in addition to single-family homes, including parking structures and multi-unit basements.
One call gets you a licensed technician, a written quote, and a same-day time window.
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